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I’ve been writing our Manifesto for The Great eCourse Adventure. Essentially, breaking down what we believe in and stand for into a series of short, clear, concise statements that summarize why we do what we do and who we do it for.
We’ve probably spent about 20+ hours working on it (so far) and we still have a long way to go.
I know that sounds like a lot of time, but I couldn’t imagine a better use of our time at this stage of the game. The Manifesto acts as a map for every action, project, marketing material we create and move we make with our business. If ever we feel uncertain about a choice, we can draw upon our Manifesto and see if it’s in alignment or out of alignment.
It is the root system of what we create.
Whether your life sucks or you feel like you’re on top of the world, it can always get better.
So if you’re reading this, take a few minutes to do this exercise and see how much better your world can get by switching a few things around.
So you’ve been thinking about creating an eCourse huh?
Of course you have. Who hasn’t?
Creating a freedom lifestyle by teaching what you love (and living off the passive income from eCourse sales) is a pretty wicked dream… and a doable one at that.
There’s a bit of a Gold Rush happening right now as the online education industry surpasses the $100 billion mark this year.
With massive growth comes some big challenges.
One challenge is, everyone’s hunting for gold in the same river and the river is getting crowded.
It’s been my go-to mantra with our “Screw Facebook Ads Approach” for marketing our current eCourse launch… which I’m in the middle of right now.
Call me old fashioned. Or maybe it’s because I live on a small island where we depend on community for survival and sanity… but I want to connect with real humans around the world who share my passions.
I’m sorry Facebook, but I’m not inspired to give you my money anymore and I’m not overly stoked by the whole Facebook Ads industry that’s popped up in the last few years.
Any entrepreneur, artist or visionary creator knows the feeling of stumbling upon an epic idea. The feeling is electric. The inspiration that flows from these momentum-causing ideas is indescribable. It can wake someone up from exhaustion and give them energy for days. What causes these so-called spontaneous eruptions of visionary insight?
For four years now I have flipped, I have flopped, I have tried ‘by donation,’ I have done “Name your Price,” I have done huge discount promotions, I have gave my stuff away, I have charged really large amounts of money. Sooo many things I’ve tried, and still I go through this.
This last week has been the same story. What do we charge for the Great eCourse Adventure? Production-wise, this course (just to produce with “man labour (audio/video team, animator & digital artist, platform development, writing, content creation, love and all the expenses in between) it has to be up in the $50,000 range and well over 1000 hours combined.
WTF does someone charge for that? Not to mention, the course is designed to help people make money by creating an epic course of their own by the time they finish the four month process.
After a couple hour back and forth conversation this AM where Andy Freist and I were once again asking ourselves, each other, the Universe, our bodies via muscle testing, “What the “F” is the best price for this course?” This is probably about the 20th hour we’ve spent on this conversation alone…
We asked ourselves, “what is the MOST important thing for the January 11th start date?” The answer is simple: “To have ALL 150 Trail Passes (tickets) sold, so we can demonstrate the awesomeness of “The Great eCourse Adventure” and build an epic buzz around this eCourse.” (that was our short version answer)
Not only that, we took that awesome *but dryer* old information and upgraded it massively from everything we have learned the last four years of doing this and turned it into an Entertaining, Gamified Adventure that makes every step of the process of building, launching and marketing really kick ass, creative eCourses fun, enjoyable and way easier than the experimental hell we went through figuring out how to make a living doing this.
Sign up at http://thegreatecourseadventure.com
So that’s my story around my conversations with money and pricing courses.
Ultimately, It is a heart thing. I’m glad it’s hard to make decisions like this. It makes me question my truest intentions, my values, my belief in myself and the whole system of money.
Where our our hearts are with this is simple: We see great power in being able to help leaders share their work with way more people than they’re able to by doing in person workshops. I’ve experienced it first hand. My meditation courses have impacted the lives of people in more than 27 countries. I could not and would not travel to 27 countries to teach meditation. It’s simply not my path or desire. eCourses have let me do that though and it’s a very fulfilling feeling.
I imagine our work supporting more than 1000 leaders to launch transformational, creative, life-changing or potentially world-changing eCourses in the next couple years through this journey. Even if each of those thousand teachers/leaders improved the quality of life for 5000 people each in their first couple years, then that’s more than 5 million people’s lives positively impacted through this course. I believe it’s possible and it’s a great motivator to keep the Great eCourse Adventure affordable and accessible for leaders at all the different stages of their entrepreneurial adventure.
Our biggest mistake is giving up after a failure thinking, “that was it.” This is a sure success blocker.
We gotta learn, grow and keep given’er with all our heart, passion, creativity, brilliance and gusto. We also have to take the time to reflect and grieve these ‘Failures’ so we get the the finish line of success quicker, easier and more joyfully.
If we try to just ‘move onto the next thing before learning the lessons of the last thing, then we bring those patterns with us into the next thing and we’re more likely to fail or be held back once again.
Days have rhythms, seasons have rhythms and nature has rhythms. When we’re out of rhythm with our own nature, life can feel like a complicated struggle. When out of rhythm all choices, no matter how big or small can create a lot of stress in the body. The mind is unable to focus or make decisions and knowing what one wants is a sloppy mess.
Nothing and I mean nothing has unfolded how I ever imagined it would have when I first began this wild and crazy journey.
Discipline is not something we have or don’t have. It’s something we practice and develop over time. We must identify a ‘What’ and ‘Why’ that is big enough to last the challenges of time.
To be disciplined is to do the things we know we ‘should’ because they will make us better, even when we do not want to do them. It is funny how much we resist the things that make us whole, powerful and confident. Let us let go of that struggle and let the path to personal freedom and power be one of ease, fun and devotion.
It does not matter what our goal in life is, we will be tested. So let us rise to the occasion, overcome our false, insecure small self and create the life and world we want to experience.